Description
Our SPF50 Primer is a liquid SPF50 primer that combines broad-spectrum sun protection with a smooth base for makeup. It is the last step of your morning skincare and the first step of your makeup, so you protect your skin and prep it in one go.
Why use an SPF50 primer?
Daily sun protection is the most important step in any skincare routine, because UV exposure contributes to sunburn, dark marks and the visible signs of ageing. A primer with SPF makes that step easy to keep up, as it sits naturally between your moisturiser and your foundation.
Key benefits
- SPF50, UVA and UVB: high protection from the sun’s rays when applied at the full amount.
- Smooth, even base: helps makeup go on evenly and blurs the look of pores and marks.
- Hydrating feel: suits normal to dry skin, with a soft, dewy finish.
- Tested SPF: SPF tested to ISO 24444, with compliance verified against SANS 1557.
- Three sizes: 40 ml, 60 ml and 120 ml.
- Cruelty-free, paraben-free and vegan.
Key ingredients
- Butyl methoxydibenzoylmethane (avobenzone): a UVA filter.
- Bis-ethylhexyloxyphenol methoxyphenyl triazine (bemotrizinol, also known as Tinosorb S): a filter that covers both UVA and UVB and helps keep avobenzone stable in sunlight.
- Ethylhexyl triazone, ethylhexyl salicylate and octocrylene: UVB filters. Octocrylene also helps stabilise avobenzone.
- Glycerin: a humectant that helps skin feel hydrated and comfortable.
- Diisopropyl sebacate: a light emollient that helps the filters spread evenly.
- Dimethicone, polymethylsilsesquioxane and silica silylate: give a smooth, soft-focus base for makeup.
- Glyceryl stearate, PEG-100 stearate and cetearyl alcohol: emulsifiers and thickeners that keep the formula smooth and stable.
How the SPF was tested
The SPF of our SPF50 Primer was tested to ISO 24444, the international method for measuring SPF on skin, with compliance verified against SANS 1557, the South African National Standard for sunscreen products. That SPF figure applies only when you use the full amount, so measure it out each morning.
How to apply SPF50 primer
- Cleanse, apply serum, then our moisturiser, for example our Advanced Day & Night Cream.
- Apply the full amount: about two finger-lengths for the face and neck. Using less gives less protection than the SPF on the label.
- Let it settle for a few minutes.
- Add a makeup primer if you use one, such as our Oil & Sweat Block Makeup Primer on oily areas or our Grip Primer for a dewy grip.
- Apply your base: colour corrector first if you use one, then foundation, then concealer, then powder.
- Reapply every 2 hours outdoors, and after swimming, sweating or towel drying.
Our guide to the right primer for your skin explains how to layer primers.
Who it suits
- Everyone, every morning, including days indoors near windows.
- Normal to dry skin that likes a dewy finish.
- Oily skin: pair it with our Oil & Sweat Block Makeup Primer on the T-zone.
Sun protection works best alongside shade, a hat and avoiding the strongest midday sun.
Ingredients (INCI)
Aqua, Diisopropyl Sebacate, Butyl Methoxydibenzoylmethane, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Ethylhexyl Triazone, Ethylhexyl Salicylate, Octocrylene, Glycerin, Glyceryl Stearate, PEG-100 Stearate, Cetearyl Alcohol, Dimethicone, Polyacrylate Crosspolymer-6, Polymethylsilsesquioxane, Silica Silylate, Disodium EDTA.
INCI names are the standard international ingredient names used on cosmetic labels. If you have a known allergy or sensitivity, check this list before you buy and patch test first.
Patch test first
Please patch test first: apply a small amount to the inner arm twice daily for 7 to 10 days. This follows the American Academy of Dermatology guidance on testing skin care products. If redness, itching or swelling appears, wash it off and stop using it.
SPF50 Primer FAQ
Can I use it without makeup?
Yes. It works as your daily sunscreen step on its own.
Can I use it on my body?
Yes, it can be used on exposed areas such as the neck, chest and hands. The 120 ml size is the most practical for this.
Do I still need a separate moisturiser?
Yes. Apply our moisturiser first, then the SPF50 Primer.
Where to buy
Get our SPF50 Primer from your nearest Mooiste Meisie agent or order it from our online shop, whichever is easier for you. Online orders deliver within South Africa only: dispatch takes 2 to 3 working days and courier delivery 2 to 5 working days. Delivery costs are shown at checkout. See the full Primer range.






Margaux Dercksen (verified owner) –
I love this primer it smells nice, and I will 100% get it again.
Chané (verified owner) –
Anneleen (verified owner) –
Anneleen (verified owner) –
Anneleen (verified owner) –