Description
Our Advanced Brightening Deep Hydrating Serum is a 35 ml brightening serum made with alpha arbutin, azelaic acid and niacinamide. Together they help fade the look of dark marks, marks left by breakouts and uneven skin tone, while keeping skin hydrated, calm and comfortable.
It is the serum step of our Advanced range, between our Advanced Face Cleanser and Advanced Day & Night Cream.
Key ingredients and what they do
- Alpha arbutin: a gentle brightening ingredient that helps dark spots and uneven tone look more even. Well suited to melanin-rich skin.
- Azelaic acid: helps skin look clearer and calmer, and helps fade the look of dark patches and marks left by breakouts.
- Niacinamide (vitamin B3): supports a healthy-looking skin barrier, helps pores look smaller, improves the look of texture and helps balance the look of oily skin.
Key benefits
- Brighter, more even-looking skin tone.
- Helps marks left by breakouts look less noticeable.
- Calmer-looking skin, with less visible redness.
- Hydrating and comfortable on the skin.
- Barrier-friendly brightening, gentle enough for sensitive or reactive skin.
- Cruelty-free, paraben-free and vegan.
Who is it for?
- Anyone concerned about the look of dark marks, uneven tone or dark patches
- Oily or breakout-prone skin
- Skin that looks dull after sun, stress or hormonal changes
- Melanin-rich skin looking for gentle brightening
How to use your brightening serum
- Cleanse with a gentle, sulphate-free cleanser such as our Advanced Face Cleanser.
- Apply 2 to 3 pumps over the face and neck, avoiding the eye area.
- Moisturise with our Advanced Day & Night Cream, or the richer Thick & Creamy Advanced Day & Night Cream if your skin is dry or mature.
- In the morning, finish with our SPF50 Primer. Use the full amount, about two finger-lengths for the face and neck, and reapply every 2 hours outdoors. Sun protection is essential when you are working on dark marks, as the sun makes them look darker.
You can use it morning or evening. Consistency matters more than quantity, so use it daily rather than adding extra.
Using it with other actives
Keep to one strong night active per evening. If you use our Advanced Retinol Serum, apply it on its own nights and use this serum in the morning instead. Our post on why less is more with high-potency serums explains how to build a routine without overloading the skin.
What to expect
Brightening is gradual. Most people notice skin looking more even and radiant with steady daily use over several weeks, alongside daily sun protection.
Patch test first
Please patch test first: apply a small amount to the inner arm twice daily for 7 to 10 days. This follows the American Academy of Dermatology guidance on testing skin care products. If redness, itching or swelling appears, wash it off and stop using it. Avoid the eye area. Stop using it if irritation continues.
Unsure which serum suits your skin? Book a free skincare consultation.
Where to buy
Get our Advanced Brightening Deep Hydrating Serum from your nearest Mooiste Meisie agent or order it from our online shop, whichever is easier for you. Online orders deliver within South Africa only: dispatch takes 2 to 3 working days and courier delivery 2 to 5 working days. Delivery costs are shown at checkout. See the full Skincare range.
ClaudeG (verified owner) –
This serum is a game changer.
I have been using the serum not even a month along with the other products from the advanced range and my dark pimple marks have been fading away.
The serum isn’t oily or dry on the face,it penetrates into the skin leaving a beautiful glow soft and supple looking skin.
I would definitely recommend this🫶