Extreme Coverage Foundation

Description

Our Extreme Coverage Foundation is the highest-coverage foundation in the Mooiste Meisie range. This extreme coverage foundation has a serum base and a lightweight feel, and it is made for days when you want marks, pigmentation and uneven tone covered with very little product. A little goes a long way. Each bottle is 30 ml and comes in 13 Mooiste Meisie shades.

What is an extreme coverage foundation?

Coverage describes how much of your natural skin tone a foundation hides. Light and medium formulas even things out; an extreme coverage foundation is more richly pigmented, so one thin layer covers far more.

Our formula is designed to work as a foundation with corrector and concealer built in, which can simplify your routine. It sits on a serum base, so it feels lighter than its coverage suggests.

Who it suits

• Normal to dry skin: this is the foundation we suggest first for drier skin that needs high coverage.
• Marks, pigmentation and uneven tone: ideal if you want strong coverage on dark marks or patches without layering several products.

Have oily or combination skin and want a matte finish? Our 48HR Matte Transfer-Proof Foundation is made for oily to combination skin. Prefer a dewy finish with full coverage? Try our best-selling Hydrating Serum Full-Coverage Foundation.

Key benefits

• High coverage: covers imperfections, blemishes and uneven skin tone in thin layers.
• Serum base: a smooth, comfortable texture that blends easily.
• Lightweight feel: high coverage without feeling heavy on the skin.
• Built-in corrector and concealer: designed to reduce the number of products you need.
• Long wearing and waterproof: helps keep your makeup in place all day. Set it with powder to help reduce smudging and rubbing off.
• Non-comedogenic and hypoallergenic: formulated not to clog pores and to keep the risk of reactions low. Patch testing is still important (see below).
• Cruelty-free, paraben-free and vegan: no animal testing, no parabens and no animal-derived ingredients.

How to apply extreme coverage foundation

1. Shake well: give the bottle a good shake before every use so the pigments are evenly mixed.
2. Prep your skin: cleanse and apply our moisturiser for your skin type. In the morning, finish your skincare with our Liquid SPF50 Primer at the full amount and let it settle. On drier skin, our Grip Primer gives a gripping, hydrated-looking base.
3. Start small: use less than you think. Dot a small amount on the face and blend with our Foundation & Blender Brush, a sponge or your fingertips.
4. Build only where needed: add a second thin layer on marks or pigmentation instead of re-applying all over.
5. Set with powder: press our Loose Setting Powder in with our Powder Puff Set to help prevent rubbing off.

If your base ever looks heavy or cakey, the fix is usually less product, thinner layers and less powder, not more. Our post on the less is more approach to our Extreme Coverage Foundation explains why.

Shade and powder matching

Mooiste Meisie shades: Porcelain, Fair, Ivory, Rose Beige, Vanilla, Honey, Light, Alabaster, Butterscotch, Almond, Wheat, Latte and Caramel. For deeper shades from Acorn to Espresso, see our Umuhle Extreme Coverage Foundation.

• Start with our free Shade Finder, using a photo taken facing a window in natural daylight, with no filters and no foundation on.
• Choose two close shades in our 8 ml Trial Size Foundations (select Extreme Coverage) and test both on the jawline, blended to the neck, in daylight after the foundation has settled.

Our official full-face powder guide:

• Porcelain: Vanilla Icing
• Fair, Ivory, Vanilla and Light: Vanilla Icing or Sunshine
• Latte and Honey: Sunshine
• Caramel: Sunshine or Banana

For Rose Beige, Alabaster, Butterscotch, Almond or Wheat, your nearest agent or our team can suggest the two closest options. These are guidelines rather than absolute rules, so check in daylight.

Ingredients

Ingredients listed on our product page: Aqua, Steareth-10, Sorbitan Sesquioleate, Propylene Glycol, Isododecane, Dimethicone, Cyclopentasiloxane, Caprylic/Capric Triglyceride, Tridecyl Trimellitate, Ethylhexyl Palmitate, Ozokerite Wax, Iodopropynyl Butylcarbamate, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891) and Iron Oxides (red, yellow, black).

• Isododecane, dimethicone and cyclopentasiloxane: give a light, silky slip and a smooth feel.
• Propylene glycol: a humectant, which means it draws moisture in and holds it.
• Caprylic/capric triglyceride, tridecyl trimellitate and ethylhexyl palmitate: emollients that soften the feel of the formula on skin.
• Titanium dioxide, mica and iron oxides: the pigments that give the coverage and the shade.
• Phenoxyethanol and iodopropynyl butylcarbamate: preservatives that help keep the product stable.

Patch test first

Please patch test first: apply a small amount to the inner arm twice daily for 7 to 10 days. This follows the American Academy of Dermatology guidance on testing skin care products. If redness, itching or swelling appears, wash it off and stop using it.

Extreme Coverage Foundation FAQ

Do I still need a concealer or corrector?

Often not, because the formula is designed with corrector and concealer built in. For very dark circles or strong discolouration, a thin layer of our Colour Corrector underneath can help.

Why does it look heavy on me?

Usually because too much went on at once, or the skin underneath was dry. Shake well, start with a small amount, build only where needed and powder lightly. Our guide to troubleshooting foundation blotching or wiping off has more tips.

How is it different from the Hydrating Serum Full-Coverage Foundation?

Both cover well. Extreme Coverage gives the most coverage in our range; the Hydrating Serum Full-Coverage Foundation gives full coverage with a dewy finish. Our guide on how to choose your foundation compares every formula.

Where to buy

Get our Extreme Coverage Foundation from your nearest Mooiste Meisie agent or order it from our online shop, whichever is easier for you. Online orders deliver within South Africa only: dispatch takes 2 to 3 working days and courier delivery 2 to 5 working days. Delivery is free on orders from R500, and R99 below that. See the full Foundation, Concealer and Contour range.