Description
Our Umuhle Hydrating Serum Full-Coverage Foundation is a hydrating serum foundation for deeper skin tones. It is our best-selling foundation formula, with full coverage, a light serum-like feel and a dewy, natural finish.
What is a hydrating serum foundation?
A hydrating serum foundation combines a light, serum-like texture with real coverage. It is designed to help prevent the dry, tight look that heavier foundations can leave, so your skin looks fresh rather than flat.
Who it suits
- All skin types: dry, normal, combination and oily skin.
- Dry or dehydrated skin: apply over our moisturiser. Our Grip Primer adds a gripping base with a dewy finish.
- Oily areas: use our Oil & Sweat Block Makeup Primer only where you get shine, and wait 4 minutes.
- Sensitive skin: keep your routine simple and patch test first.
Key benefits
- Full coverage: covers blemishes, marks and uneven tone.
- Hydrating, serum-like feel: comfortable through the day.
- Dewy, natural finish: a fresh glow that does not look cakey in thin layers.
- Easy to blend: works with a brush, sponge or fingertips.
- Non-comedogenic and hypoallergenic: formulated not to clog pores and to keep the risk of reactions low.
- Cruelty-free, paraben-free and vegan.
How to apply our serum foundation
- Prep: clean skin and our moisturiser. In the morning, apply our Liquid SPF50 Primer at the full amount and let it settle.
- Dispense a small amount onto the back of your hand.
- Thin layers: start in the centre of the face and blend outwards with our Foundation & Blender Brush.
- Blend the edges along the jawline and hairline.
- Set where needed: press a little Loose Setting Powder only where you get shine, to keep the dewy look.
- Finish: mist with our Long-Stay Setting Spray for extra hold.
Shade and powder matching
Umuhle shades: Acorn, Cashew, Spice, Henna, Nutmeg, Toast, Toffee, Cinnamon, Gingerbread, Chocolate, Chestnut, Coffee Bean and Truffle. For lighter shades, see our Mooiste Meisie Hydrating Serum Full-Coverage Foundation.
- Use our free Shade Finder with a daylight photo, no filters and no foundation.
- Test two close shades with our 8 ml Trial Size Foundations (choose Hydrating Full Coverage). There is no trial in Cashew.
Our official full-face powder guide for deeper Umuhle shades:
- Toast and Toffee: Banana or Cocoa
- Chestnut to Toffee: Cocoa or Banana
- Chocolate: Cocoa, Brown Sugar or Deep Ganache
- Deep Ebony to Coffee Bean: Brown Sugar or Deep Ganache
Be careful with light powders on deep skin, as they can leave a grey or ashy cast. Use a small amount and check in daylight.
Our guide to colour matching our foundations and powders has more detail.
Patch test first
Please patch test first: apply a small amount to the inner arm twice daily for 7 to 10 days. This follows the American Academy of Dermatology guidance on testing skin care products. If redness, itching or swelling appears, wash it off and stop using it.
Umuhle Hydrating Serum Foundation FAQ
Is it suitable for oily skin?
Yes. It suits all skin types. If you get shine, prime only the oily areas and powder lightly there.
Will it look dewy or shiny?
It gives a dewy, natural finish. Powder where you want less glow.
How is it different from Umuhle Extreme Coverage?
Extreme Coverage gives the highest coverage and suits drier skin best. The Hydrating Serum is lighter in feel with a dewy finish.
Where to buy
Get our Umuhle Hydrating Serum Full-Coverage Foundation from your nearest Mooiste Meisie agent or order it from our online shop, whichever is easier for you. Online orders deliver within South Africa only: dispatch takes 2 to 3 working days and courier delivery 2 to 5 working days. Delivery costs are shown at checkout. See the full Foundation, Concealer and Contour range.
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